About More Than Medication®

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Welcome to More Than Medication®

This free, wellness site is dedicated to sharing and celebrating all the small, yet powerful things you can do to stay healthy.

You might wonder why Pfizer, an innovative pharmaceutical company, is talking about health prevention?

It's pretty simple. We want to help Canadians live healthier, more balanced lives – because we believe that to be truly healthy, it takes More Than Medication®.

More than Medication® is Pfizer's way of showing you more about what we stand for as a company and what we care about. It's just one of the ways we're giving back.

There may be times when you or a loved one needs medication. When you do, Pfizer is there to help. In the meantime, there are lots of small, yet powerful things you can do to stay healthy.

As one of Canada's leading pharmaceutical companies, we have access to health information that can help you build a healthy body, spirit and mind. When we talked to Canadians, they asked us to share it.

Ready to explore More than Medication® and learn more?

It's easy. Simply browse through online tools, quizzes, games, checklists and articles to find the information and inspiration that's right for you.

Print or bookmark information; sign-up for our newsletter and even share interesting articles with friends.

What you'll find inside More Than Medication®

  • Eat better
    • Every bite counts! Fuel your body for optimal health.
  • Strengthen your mind and body
    • Improve your physical and mental strength, regardless of your age or fitness level.
  • Manage stress
    • Take a deep breath and learn to manage the impacts of a fast-paced lifestyle.
  • Be in charge of your own health care
    • Learn how to manage your own health care and interact better with your healthcare professional team.
  • Be brave
    • Support and hope when you need it most.
  • Relate better
    • Make the most of your relationships and develop your personal skills.
  • Find support
    • Search our directory of more than 10,000 Canadian non-commercial support groups.

Pfizer Canada collaborates with patient organizations and health care professionals, in the hopes of to providing you with credible information to inspire and motivate you to make healthier choices.

Introducing the More Than Medication® Advisory Board

Pfizer Canada collaborates with medical, health and wellness experts, to provide you credible, updated and relevant information.

Eli BayView Bio
Judith ChoquetteView Bio
Marla GoldView Bio
Dr. Michael GordonView Bio
Dr. Ted JablonskiView Bio
Antoinette GiacobbeView Bio
Annick RobinsonView Bio
Sharon ShenkerView Bio
Lynda DubéView Bio

Eli Bay

President, The Relaxation Response Institute

Eli Bay is the president of The Relaxation Response Institute, which he founded in Toronto in 1978. He is a respected pioneer in and spokesperson for complimentary approaches to healthcare and well-being. His training, instructional audiovisual material and television programs have taken his practical stress control strategies to people all over the world.

Judith Choquette


Judith Choquette, a pharmacist based in the Montreal area, is a pharmacy consultant providing continuing education to pharmacists and pharmacy staff. She has been involved in the creation of many printed and video documents discussing wise use of medication and the role a pharmacist can play to help with health concerns. She is also a board member of the Quebec Order of Pharmacists and lecturer at the Faculty of Pharmacy at Université de Montréal.

Marla Gold

Senior Consultant, Health Systems Group

Marla Gold is a Senior Consultant - Health and Fitness Management with Health Systems Group, a national provider of fitness, wellness and health consulting and management services for corporate, commercial, public sector, educational and municipal clients. Prior to that, Marla was the Director of The McGill Cardiovascular Health Improvement Program (CHIP). As health and fitness were becoming a Canadian priority, Marla Gold worked for Fitness Canada during the early 1980's and developed many national awareness programs related to health and physical activity. Marla was then hired by the Department of Athletics at McGill University to direct all student sport, recreation and fitness activities including the McGill Summer Sports Camp. She also developed courses for the McGill Faculty of Education where she taught undergraduate courses in health and fitness.

Dr. Michael Gordon

Co-Author, Parenting Your Parents

Dr. Michael Gordon is the previous head of geriatrics and internal medicine at Toronto's Baycrest Geriatric Health Care system and is currently medical program director for palliative care. He is a professor of Medicine at the University of Toronto and co-author (with Bart Mindzsenthy) of Parenting Your Parents, a best-selling book published by Dundurn Press.

Dr. Ted Jablonski

Family Physician

Ted "dr j" Jablonski is a family physician in private practice in Calgary. Since graduating from the University of Manitoba in 1984, he has practiced and taught family medicine in Manitoba, Northern Saskatchewan and Northwestern Ontario before moving to Alberta. In addition to his busy practice, Ted is actively involved in nursing home work, sexual health consultations, clinical research trials, and the development and delivery of continuing medical education programs for other doctors across Canada. As well as being an avid cyclist and marathon runner, dr j also moonlights as a professional singer-songwriter.

Antoinette Giacobbe

Psychotherapist & Life Coach

Antoinette Giacobbe is a life coach and personal development trainer specializing in stress management, anxiety and anger management, self-confidence issues, communication and conflict resolution. With more than 20 years of experience in holistic counselling and teaching (including teaching at Vanier Continuing Education since 1989), Antoinette has extensive knowledge in life skills development. She is also a yoga instructor.

Annick Robinson

Health and Wellness Professional

Annick Robinson is a fitness instructor, yoga teacher, Budokon Sensei, trainer, workshop presenter, columnist and leader in the fitness industry, with more than 20 years of experience transforming the lives of her clients. In 2008, Annick became a certified presenter for The Climate Project Canada after being trained personally by former U.S. Vice President Al Gore and eminent Canadian scientist Dr. David Suzuki. She is currently an ambassador for Lululemon, and is the Canadian Director for Budokon International.

Sharon Shenker

Family & Relationship Coach

Sharon Shenker, Founder of Divorce Support Plus, has worked with children and families for more than twenty years, beginning as a preschool teacher and director. She is a group facilitator, public speaker, author and frequent guest for local and national print, television and radio shows, as well as the author of My Family Has Two Houses, her "workshop in a workbook". Sharon is dedicated to helping people prevent family breakdowns by dramatically changing the relationship and/or she helps people cope with, manoeuvre through, adjust to, heal from, and thrive after separation or divorce.

Lynda Dubé


Nutria is an organization of 28 nutritionists who lend their services to pharmacies across Quebec, Lynda Dubé has worked for a number of years with Centre Local de Services Communautaires (CLSC) providing diabetic information to patients. Lynda is a respected nutritionist with strong relationships with consumers, patients and healthcare providers and, through Nutria, trains doctors, pharmacists and nurses on the latest in nutrition.

For more about Pfizer, visit Pfizer.ca. Learn about who we are, what we value and believe in, what we offer and what we're doing to work together for a healthier world.